Tuesday, March 17, 2009

Impacts of Multiplex Boom

I think after multiplex boom happend in major cities of india, we can see new kinds of films being produced and marketed.Multiplex boom has both positive and negative impacts on our film industry. upto 1990s hindi film industry produced films mainly for small town and middle class population. So the story and characters of majority of films were targeted for these viewers. But now the situation is changed. Multiplexes have introduced new marketing and exhibition possibilities in front of Indian film industry. Multiple screens in multiplexes have created new spaces for low budget and art films. Before, those films can’t be screened in major theatres because they usually do not pull as much viewers to the theatre. Big theatres can’t function if the viewer attendance is mediate or low. But screens with lesser seats are very suitable for low budgets films. It will promote production of art cinema.But multiplexes are alienating lower class from theatres.

Due to the heavy ticket charge majority of population can’t approach multiplexes. Their dependence on television and cable network is increasing drastically. So the democratic space created by traditional theatres is vanishing gradually from cities. In Indian context it will create negative impact in a long run. The charaters coming from working class are now slowly disappearing.

No comments: